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Emotivism (also known as the hurrah/boo theory) is the meta-ethical view which claims that This makes emotivism a form of non-cognitivism or expressivism. Emotivism stands in opposition to other forms of non-cognitivism (such as quasi-realism and universal prescriptivism), as well as to all forms of cognitivism (including both moral realism, and ethical subjectivism). Influenced by the growth of analytic philosophy and logical positivism in the 20th century, the theory was stated most vividly by A. J. Ayer in his 1936 book Language, Truth and Logic,[3] but its development owes even more to C. L. Stevenson.[4] In the 1950s, emotivism appeared in a modified form in the universal prescriptivism of R. M. Hare.[5][6] Emotivism reached prominence in the 20th century, but it was born centuries earlier. In 1710, George Berkeley wrote that language in general often serves to inspire feelings as well as communicate ideas.[7] Decades later, David Hume espoused ideas similar to Stevenson's later ones.[8] In his 1751 book An Enquiry Concerning the Principles of Morals, Hume considered morality to be related to fact but "determined by sentiment"
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