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Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery of advertising mail forms a large and growing service for many postal services, and direct mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt-out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to both homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.[3][4] Postal systems have enacted lower rates for buyers of bulk mail permits. In order to qualify for these rates, marketers must format and sort the mail in specific ways - which reduces the handling required by the postal service.[5] Income from advertising mail represents a significant and growing portion of some postal service's budgets, and it is a service actively marketed by them.[6] In Canada, addressed and unaddressed advertising mail accounted for 20% of Canada Post's revenue in 2005,[7] and the share is increasing.[8] Postal services employ the terms advertising mail, admail, and direct mail, while avoiding and objecting to the pejorative term junk mail.[9][10]
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