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Beauty is a characteristic of a person, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction. Beauty is studied as part of aesthetics, sociology, social psychology, and culture. As a cultural creation, beauty has been extremely commercialized. An "ideal beauty" is an entity which is admired, or possesses features widely attributed to beauty in a particular culture.

The experience of "beauty" often involves the interpretation of some entity as being in balance and harmony with nature, which may lead to feelings of attraction and emotional well-being. Because this is a subjective experience, it is often said that "beauty is in the eye of the beholder."^[1] In its most profound sense, beauty may engender a salient experience of positive reflection about the meaning of one's own existence. A subject of beauty is anything that resonates with personal meaning.

The classical Greek adjective beautiful was ?a????. The Koine Greek word for beautiful was "??a???",^[2] an adjective etymologically coming from the word "??a" meaning hour. In Koine Greek, beauty was thus associated with "being of one's hour". A ripe fruit (of its time) was considered beautiful, whereas a young woman trying to appear older or an older woman trying to appear younger would not be considered beautiful. ??a??? in Attic Greek had many meanings, including youthful and ripe old age.^[3]

The earliest Western theory of beauty can be found in the works of early Greek philosophers from the pre-Socratic period, such as Pythagoras. The Pythagorean school saw a strong connection between mathematics and beauty. In particular, they noted that objects proportioned according to the golden ratio seemed more attractive. Ancient Greek architecture is based on this view of symmetry and proportion. Modern research also suggests that people whose facial features are symmetric and proportioned according to the golden ratio are considered more attractive than those whose faces are not.

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