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Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.[1] Advertising slogans often play a large part in the interplay between rival companies. An effective slogan usually Usually, slogans are created as advertising copy by professional writers. Historically, many of these have been novelists and other writers of serious literature. On the other hand, slogans often originate as tiebreakers created by "compers" or competition entrants as a means of elimination in trade competitions, often combined with a submitted proof of purchase of the company's product. The book, the Yale Book of Quotations gives several advertising slogans, their uses and their origins.[2] name="See_also" id="See_also">
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