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Product / Pricing / Promotion
Distribution / Service / Retail
Brand management
Account-based marketing
Marketing effectiveness
Market research
Marketing strategy
Marketing management
Market dominance
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed] Advertising spending has increased dramatically in recent years. In 2006, spending on advertising has been estimated at $155 billion in the United States[1] and $385 billion worldwide[2], and the latter to exceed $500 billion by 2010. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers.[3] Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.[4]
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